Independent · Bristol · Booking Q3

DOGMA LABS

Lab Prototypes

03 — AI Discoverability

SEO
2.0

When AI is the search bar, schema is the storefront.

Traditional "I don't have enough information to recommend a local business in that area…"

65% of local searches now return AI-generated answers. We fix that.

04 — Site Audit

Friction
Heatmap

Sample diagnostic — 5 leaks found on a generic small-business site.

Sample

01 Mobile UX

Hamburger hides the menu

Mobile visitors tap, scroll, leave before finding what they need.

02 Conversion

CTA buried below the fold

Most visitors never see the button you want them to click.

03 Form UX

7-field reservation form

Each extra field drops completion ~10%. Three would book more tables.

04 AI / SEO

No schema, no AI answers

ChatGPT and Google AI can’t recommend a business they can’t parse.

05 Local SEO

Hours live inside an image

Search engines and AI assistants read text, not pictures of text.

The Process

From audit to live site.

Three steps. No surprises. No retainer trap.

  1. 01 10 minutes · free

    The Audit

    A short, no-pitch video walkthrough of where your current site is bleeding leads — every dead-end CTA, every slow load, every place a competitor is eating your lunch. You keep the recording either way.

  2. 02 2–4 weeks

    The Build

    The Lego Engine assembles the technical foundation in weeks, not months. We spend the rest of the time on what actually matters: your brand voice, your motion signature, the moments your visitors will remember.

  3. 03 Day one and forever

    The Ship

    Production deploy. SEO-ready. Motion-tuned. WCAG-checked. LLM-discoverable. Yours to own. We stay on the line for the launch and offer ongoing care plans for clients who want their site to keep evolving.

Start with the audit

No credit card. No sales call. Just the recording.

QUESTION 01 / 05

First, what should we call you?